1% for the Planet

By Cameron Crane

Last week, Little Pickle Press was very fortunate to be contacted by 1% for the Planet, a community partner of B Corporation. Recently, 1% for the Planet and B Corp hosted an amazing webinar about Strategic Corporate Giving. As a B Corporation, we admire companies that are dedicated to improving the world around them, and the programs that make that improvement possible. 1% for the Planet is one such program.

1% for the Planet is a “growing global movement of 1476 companies that donate 1% of their sales to a network of 2,968 environmental organizations worldwide.” Their mission is “build and support an alliance of businesses financially committed to creating a healthy planet.” By participating, companies have the opportunity to watch their self-worth and net-worth rise, and to network with a wonderful selection of like-minded companies.

The idea for 1% for the Planet came in 2001, when Yvon Chouinard, the founder of Patagonia, and Craig Matthews, the owner of Blue Ribbon Flies, studied their two successful business plans and decided to start an organization to encourage more businesses to take an environmentalist mindset. At it’s official launch in 2002, 21 companies signed up for 1% for the Planet. Since then the movement has been successfully growing by word of mouth.

Members of 1% for the Planet can contribute 1% of their sales to any of the amazing environmental organizations listed on their website. Members make donations directly, in order to encourage personal relationships between the businesses and the groups they support. For detailed instructions on how to join 1% for the Planet, click here.

One of the coolest things about 1% for the Planet (besides their awesome mission of course), is that they have a very unique way of promoting themselves. The 1% for the Planet music site is a compilation of rare or exclusive music from top musicians. This site allows people to listen to amazing music, while spreading the message and supporting a message of environmental stewardship.

Thank you, 1% for the Planet, for all that you do, and for reaching out to Little Pickle Press! We are very excited to have learned about this movement!