Wednesday, April 18, 2012

We Will Be Attending LATFOB!

By Cameron Crane


Los Angeles Times Festival of Books
April 21-22, 2012
Sat 10 AM – 6 PM
Sun 10 AM – 5 PM

One of my favorite things to do as a Marketing Associate for Little Pickle Press is to work in the LPP Booth at the various events and conferences we attend. There is nothing more rewarding to me than watching somebody fall in love with one of our titles, and I absolutely love meeting the parents, educators, and children who support our mission. That is why I am extremely excited to be heading down to Los Angeles this weekend, to represent LPP at the Los Angeles Times Festival of Books (LATFOB).

LATFOB is one of the country’s largest celebrations of the written word, where “for one weekend in April, people who love books will gather with people who love to write, publish, and sell books. And, there’s nothing like it anywhere.” As somebody who both loves books and sells them, I could not think of anywhere else I would rather be.

Here are some of my goals for this weekend:

To spend quality time with our digital partner, Kite Readers. This year, we are extremely excited to be sharing Booth 557 with Kite Readers, the amazing digital developers with whom we have developed numerous e-books and the award-winning Being Global app. Together, Little Pickle Press and Kite Readers have had a great year — diving into the new and exciting world of children’s media, winning a 2012 Appy Award for Best Multicultural Media App, and most recently winning a PubWest Gold Award for Design. I hope that this weekend we can continue to celebrate the amazing industry that we are a part of. We will also be displaying and demoing our latest and greatest digital assets, so be sure to stop by and try them out!

To enjoy the festival and connect with our readers. As previously mentioned, the opportunity to connect with readers is my favorite part of any festival. LATFOB is special because it is attended heavily by families, so unlike many of the events we attend, children will have the opportunity to browse our titles. There are over 140,000 people attending the event this year. I cannot wait to meet both the dedicated and new readers of our titles. If you are going to be at the festival, make sure to connect with us!

To connect with other vendors at the event. Of course, while I will be in the Little Pickle Press booth for the majority of the event, I cannot wait to see which other booksellers will be present. As an avid reader, I am looking forward to discovering new books to fall in love with. Luckily, I am driving down to the event, and can load up the car with as many books as I please!

To spread the word about the Label GMO campaign to require labeling of all genetically-engineered food ingredients. The deadline to reach 800,000 signatures is April 22nd, so Little Pickle Press has decided to help get the message out. The ballot seeks to make sure that American consumers will have a choice to purchase or not purchase foods containing genetically engineered ingredients. To support the cause and help spread the word, Baker Creek Heirloom Seeds has donated over 160,000 packets of San Marzano tomato seeds, with printed information about how to give your signature. We will be handing out free seed packets at our booth, so stop by and add delicious San Marzona tomatoes to your garden!

To share news and updates about the events with you. Be sure to follow Little Pickle Press on Facebook and Twitter. You can also follow me at @cameron_crane. We will be using #bookfest and #latfob to share news about the event.

If you are in Southern California this weekend, I highly recommend attending the Los Angeles Times Festival of Books. Admission is free to the public, and it is sure to be a wonderful event. Don’t forget to visit Little Pickle Press and Kite Readers at Booth 557. We look forward to seeing you there!

12 comments:

  1. I worked with Cameron in the Little Pickle booth in March at the Montessori Conference and loved every minute! Watching people fall in love with all the books while meeting educators who support our mission is pure joy. Every single person that picked up one of the titles fell in love. Cameron and I watched while educators deliberate over which title to buy. Usually they would buy all of them or come back to purchase more. We both had a blast representing the awarding winning books! I am sending you good thoughts while in LA. I wish I was going with you, Cameron!

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  2. Excellent, Cameron- I bet you'll have an incredible experience there. I LOVE the seed and signature idea, that is fantastic.
    I would love to sell LPP at an event like this, what a fantastic opportunity. Have a GREAT time!

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  3. The in-person events are always a lot of fun. Meeting new people and either introducing them to Little Pickle Press or hearing about their experiences with the titles are equally rewarding. Have fun Cameron!

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  4. I hope you get lots of visitors to your booth. The big book festivals are so much fun to attend.

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  5. I may be there. Depends as there is so much going on with the kids. If I go I'll certainly stop by Booth 557

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  6. Have a wonderful time at the festival. These types of book and art festivals are so much fun. It is always great to hang out with lots of creative folks for a weekend.

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  7. Exciting!!! I hope you have great success!!!! Don't forget your sunscreen!

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  8. I will be at the LATFOB! At various booths signing and also hosting the Vroman's book bus to the festival in the AM. I will try to stop by!

    Lisa (Brackmann)

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  9. Cam, Lisa has a new novel out. Snag a signed copy while you can.

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  10. Have a great time Cameron. One of these days. Look forward to hearing your experiences at the festival!

    Don't forget the bookmarks!

    ~~Keith

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  11. Parents, this is an amazing (and free!) event to share with your children. The weather is supposed to be spectacular. Plan on spending a day with your pickles this weekend at the LATFOB. You'll thank me for suggesting it! ~ Rana

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