“We are a lot closer to a sustainable future than we think we are.” ~ Scott Ankeny, Founder of GoingGreenToday.com
If you are like 47% of the American population, you believe that you are personally responsible for doing something to help the environment. Chances are, you already have adopted some sort of green practice into your life — whether it is simply recycling, or turning the lights off when you leave a room. Chances also are that there are many additional things you could be doing to reduce your impact. Curious as to what they are? Luckily, a personalized action plan is only a few clicks away.
Scott Ankeny, Founder of GoingGreenToday.com, grew up with an appreciation for nature. Spending his youth living on both a beach and a ranch, he loved the idea of treading lightly. He started GoingGreenToday.com (GGT) in hopes of creating “lasting environmental and social change by making change simple to do and personally rewarding.”
GoingGreenToday.com is a website that offers you the ability to quickly gain information about how you can “be green and still operate in the ‘real world’ where you have families to care for, errands to run, work, and social lives.” Sign up for GGT by filling out a simple survey about your lifestyle, and you will receive a personalized action plan within a few minutes. Thereafter, you will receive a daily action to complete, along with details of exactly how that action benefits the environment AND you. Complete the action plan and Scott guarantees that not only will you have reduced your carbon footprint by 1/3, but you will also have saved $2,000 throughout the year.
“The program works because although we are altruistic, the truth of the matter is that we wake up and have to prioritize our day,” Scott says, “If you know you can do something that will save yourself $5.00 or $105.00, don’t you think you will do it?”
Comprised of information that Scott spent 3 years collecting from over five thousand sources, GGT seeks to empower the individual to play their part in a collective effort toward environmental sustainability.
“I listen to politicians talking about what we are going to do by 2050, and that is just ridiculous. The average person doesn’t think in half-centuries,” Scott says, “We don’t need help to do this, and we don’t need to be saved. It starts here. It starts with the individual.”
Scott hopes that GGT will start a movement, and that his platform will make it possible to inspire others to take action by word of mouth. If GGT can inspire 33% of the population to participate, our outlook will be much more promising.
As you can find in GoingGreenToday.com’s manifesto, their targets are threefold:
Stage 1:
To start the GGT “1/3" movement by inspiring 1% of the U.S. to take take action with [the] program—1% is the needed number in any population to start a movement. This is 3.1 million Americans…3.1 million people who have reduced their carbon footprint by 1/3, and collective savings of $6,200,000,000.
Stage 2:
To create lasting social change by inspiring 10% of the U.S. take action with [the] “1/3”program —10% is the needed number of any population to solidify the "No Going Back” point. This is 31.3 million Americans…31.3 million people who have reduced their carbon footprints by 1/3, and collective savings of $62,600,000,000.
Stage 3:
To reach the Saturation point with 33% of the U.S. taking action with [the] “1/3” program —the number needed to achieve a 27% total U.S. carbon reduction, which is the number called for by the Kyoto Protocol. This is 103.3 million Americans…103.3 million people who have reduced their carbon footprints by 1/3, and collective savings of $206,600,000,000.
When it is broken down this way, victory does not seem so far out of reach. We don’t have to wait until 2050 to make a difference. We can do this today! Sign up for GGT and see what your action plan looks like! You can even register with Facebook to further tailor your action plan to your lifestyle.
Thank you Scott and GoingGreenToday.com for making a difference, and helping us to do the same!
If you are like 47% of the American population, you believe that you are personally responsible for doing something to help the environment. Chances are, you already have adopted some sort of green practice into your life — whether it is simply recycling, or turning the lights off when you leave a room. Chances also are that there are many additional things you could be doing to reduce your impact. Curious as to what they are? Luckily, a personalized action plan is only a few clicks away.
Scott Ankeny, Founder of GoingGreenToday.com, grew up with an appreciation for nature. Spending his youth living on both a beach and a ranch, he loved the idea of treading lightly. He started GoingGreenToday.com (GGT) in hopes of creating “lasting environmental and social change by making change simple to do and personally rewarding.”
GoingGreenToday.com is a website that offers you the ability to quickly gain information about how you can “be green and still operate in the ‘real world’ where you have families to care for, errands to run, work, and social lives.” Sign up for GGT by filling out a simple survey about your lifestyle, and you will receive a personalized action plan within a few minutes. Thereafter, you will receive a daily action to complete, along with details of exactly how that action benefits the environment AND you. Complete the action plan and Scott guarantees that not only will you have reduced your carbon footprint by 1/3, but you will also have saved $2,000 throughout the year.
“The program works because although we are altruistic, the truth of the matter is that we wake up and have to prioritize our day,” Scott says, “If you know you can do something that will save yourself $5.00 or $105.00, don’t you think you will do it?”
Comprised of information that Scott spent 3 years collecting from over five thousand sources, GGT seeks to empower the individual to play their part in a collective effort toward environmental sustainability.
“I listen to politicians talking about what we are going to do by 2050, and that is just ridiculous. The average person doesn’t think in half-centuries,” Scott says, “We don’t need help to do this, and we don’t need to be saved. It starts here. It starts with the individual.”
Scott hopes that GGT will start a movement, and that his platform will make it possible to inspire others to take action by word of mouth. If GGT can inspire 33% of the population to participate, our outlook will be much more promising.
As you can find in GoingGreenToday.com’s manifesto, their targets are threefold:
Stage 1:
To start the GGT “1/3" movement by inspiring 1% of the U.S. to take take action with [the] program—1% is the needed number in any population to start a movement. This is 3.1 million Americans…3.1 million people who have reduced their carbon footprint by 1/3, and collective savings of $6,200,000,000.
Stage 2:
To create lasting social change by inspiring 10% of the U.S. take action with [the] “1/3”program —10% is the needed number of any population to solidify the "No Going Back” point. This is 31.3 million Americans…31.3 million people who have reduced their carbon footprints by 1/3, and collective savings of $62,600,000,000.
Stage 3:
To reach the Saturation point with 33% of the U.S. taking action with [the] “1/3” program —the number needed to achieve a 27% total U.S. carbon reduction, which is the number called for by the Kyoto Protocol. This is 103.3 million Americans…103.3 million people who have reduced their carbon footprints by 1/3, and collective savings of $206,600,000,000.
When it is broken down this way, victory does not seem so far out of reach. We don’t have to wait until 2050 to make a difference. We can do this today! Sign up for GGT and see what your action plan looks like! You can even register with Facebook to further tailor your action plan to your lifestyle.
Thank you Scott and GoingGreenToday.com for making a difference, and helping us to do the same!
Grassroots activism starts with individual choice. We met Scott Ankeny at the Go Green Expo SF last year. I'm so pleased we are highlighting his practical approach to sustainability. Thanks for the post, Cameron. ~ Rana
ReplyDeleteI love this. We signed up and took the survey, and the children are currently walking around the house checking for drafts as instructed!
ReplyDeleteThis step by step approach is incredibly effective and empowering- and for many people the only realistic approach they feel they can take. We learned to live incredibly simply, living without electricity, running water, etc. in Yemen for ten years- and we are working hard to keep what we learned active, living here.
This is great to do and to keep everyone thinking about the small steps that one can take daily to advance toward a truly important goal. Thanks Scott and Cameron.
ReplyDeleteI just signed up, but some of the questions weren't easily answered. For example, I don't have a furnace, but I had to answer to step through the quiz. I have such an odd lifestyle! For example, my idea of heating and cooling a home is to not need any if possible. Strange, but true. :D
ReplyDeleteScott, thank you again for taking the time to interview with me! I really enjoyed learning about GGT, and I look forward to continuing to spread the word.
ReplyDeleteThank you, Cameron. I really like Mr. Ankeny's thinking. I'm going to spread the word right now... ~Land
ReplyDeleteThanks for another informative post, Cameron!
ReplyDeleteGrassroots is the key. If we all just took care of our own slice of the world and our sphere of influence, there would be no need programs like this. Until we get there, I'm glad Scott and Go Green are filling the void! Yet another outstanding article Cameron!
ReplyDelete~~Keith
Scott Ankeny is right! We are already changing our ways
ReplyDeletestep-by-step. And Little Pickle Press has been helping majorly
to spread the word and imbed green action and environmental
responsibility into the mindset of all ages.
Cameron, thank you for this article. The % information succinctly
provides the numbers and possible impact of people taking
action to go green every day. This is a very persuasive
and interesting approach and it is possible!
Grassroot is a powerful way to begin.Perfect way to raise awareness and build a foundation for best practices. Great information mapping out the steps to make an impact. Thank you for posting.
ReplyDeleteThank you for your support of GGT and the wondeful interview Cameron has written.
ReplyDeleteI think your mission and the work you do too, is excellent and I look forwarding to supporting you.
I just wanted to drop a note and say thank you.
Please send the GGT message as wide as possible...we can have a sustainable future!!!
Thank you
Scott Ankeny