By Cameron Crane
“'Tis education forms the common mind; just as the twig is bent the tree's inclined” -Alexander Pope

November has been a month of gratitude for Little Pickle Press. One of the things we are most thankful for as a company is the continued support of our customers. That is why we have made it a tradition to recognize one customer each month to show our deep and sincere appreciation. Today, we are happy to feature The Twig Book Shop.
The Twig Book Shop is a beloved destination in San Antonio, Texas. Known for visits from poets and authors all over the country, and for making its wonderful collection of books available for book clubs, schools, conferences and the everyday book-lover, The Twig has become a cherished part of the community. Please welcome Claudia Maceo, manager of The Twig Book Shop.
Good morning, Claudia! How long have you worked at the bookshop?
I began working at The Twig’s sister store Viva, a religious book store, in September of 2008, which led me to The Twig in April of 2009. It is astonishing to me that it has only been two and a half intense years.
And how long has the bookshop been open?
The Twig has been around, as best as any one of us can recall, since 1969. Over the decades it has been in several locations and had various “branches,” no pun intended. We have been in our current location at the historic Pearl brewery on the Museum Reach of the San Antonio Riverwalk for two years this month.
What makes the store special?
The Twig has become a destination for children’s books and Texana – any book Texas related: geography, biographies of Texans, history, etc. We also cherish our local authors and poets. Certain poets have referred to The Twig as the premier poetry venue in San Antonio. I like the sound of that.
What is the most challenging part of your job?
Juggling all the responsibilities of a general manager in a rapidly changing world of book retail is a huge challenge. It is easier to juggle when all things are status quo, but when you have to think in new and different ways, those swords you were juggling just caught fire. There is less room for error. Bookselling demands creative and technologically enhanced problem solving.
What is your favorite part of your job?
I still love to find the right book to get into peoples’ hands, just like when I taught school and watched students not only learn to read but love to read. The surprise love I have found in this job is in bringing people together. I love to begin an otherwise common conversation and listen to it blossom into all kinds of possibilities of partnerships and creative ideas that ultimately bring people together.
What do you do to keep up with the industry?
I attend trade shows and learning opportunities provided by the
American Booksellers Association where so many generous, talented booksellers network and share ideas. I read industry newsletters and magazines as much as I can. Talking to our publisher reps is also a source of invaluable information.
Our November Blog discussion is “Attitude of Gratitude”. Would you share your thoughts on this topic and how it relates to your work at The Twig?
I could write an entire book about all the ways I am grateful professionally and personally to be in this place at this time. But I won’t.
Suffice to say, I retired from teaching never dreaming that I would end up being a bookseller. Much less a manager of The Twig Book Shop, where I had been a patron for so many years. The sequence of events that led me here leaves me awestruck even to this day. I responded to an email call for a part time employee at the Viva Bookstore, also owned by John and Frannie Douglas. Before I knew it, I had moved from part time to full time, then part time at Viva and The Twig, then full time at The Twig, and then into the manager position under the mentorship of long time manager Susanna Nawrocki, who continues to work here part time.
The Douglas’s highest priority is that The Twig be a place that brings people together. I like to say that we are bound by our stories in hardcover, softcover, electronically, and in the flesh. I work with talented, caring people in the store, here at Pearl where The Twig is located, and in the larger San Antonio community. When we were considering moving the store here two years ago, someone shared that they believed we could become the living room of San Antonio. That seems like an admirable goal to work toward – a vision I can share. You can see that I lead a pretty charmed life for which I am grateful.