Building a Relationship with HubSpot

By Cameron Crane

"Where are we NOW [in the children's picture book market]? Oh, well, that moment's gone!" ~Laurent Linn, Art Director at Simon & Schuster

This is a quote that Rana DiOrio, Founder of Little Pickle Press, picked up at the Society of Children's Book Writers and Illustrators (SBCWI) conference, and it couldn't be more true. As a children's media publishing company, Little Pickle Press is always transitioning to adjust to new trends in the market and in technology. Because the majority of our work and customer interaction takes place online, it is essential that we learn to optimize our relationships in the online marketplace. Fortunately, we were lucky to find a company that is going to help us do just that. We are very excited to be beginning our relationship with HubSpot.

HubSpot is an internet marketing company that was founded in June of 2006. In just five years, it has grown substantially and is helping to shape the industry for small businesses like us. HubSpot's goal is to help small companies stay fresh and present in the market. In order to do so, they offer amazing resources to teach companies about the specific ways the Internet is changing the way small businesses operate. By learning to adjust to the transitioning market, small companies can learn to make the most of their online opportunities, optimize their presence, and to keep customers returning, happy, and interested. HubSpot emphasizes the importance of the fact that a small company has just as much opportunity as any other company to make a BIG impact online.

In addition to their success, one of the things that make HubSpot wonderful is their culture. They believe that there are three main things that define their company:

• "We are constantly changing. Change is opportunity, and because we love to experiment, we do better with change."

• "We think about scale. As we make decisions, we think about how these decisions could help us grow into the company we want to become."

• "We like to hire superstars. Smart, passionate, inquisitive people are likely to fit the bill."

It is hard to argue with any of these statements, but the last is one of our favorites because it perfectly describes the HubSpot superstar we have personally been working with - Sam Mallikarjunan. If you need any convincing, check out HireMeHubSpot.com, a website that he created in order to be recognized-and hired-by HubSpot. Tell us that's not thinking outside of the box!

We look forward to working with the wonderful resources and people that are being provided to us by HubSpot, and to continuing to learn and grow as a company.