Monday, March 14, 2011

Art Collections for Children

Building a Lifelong Passion for Fine Arts and a Real Art Collection for Your Children

By  Laurence Lafforgue, ArtWeLove Founder

Like Rana DiOrio, the founder of Little Pickle Press, and many reading this blog, I am a mom and also an entrepreneur on a mission. I help people make the best of contemporary art part of their lives easily, enjoyably, and affordably. My online store, ArtWeLove.com makes fine art finally collectible. We work with leading contemporary artists – those in museums and galleries around the country – to produce affordable museum-quality limited editions of their works, which everyone can buy off our website for as little as $25.


Recently, I've decided to bring my own experience of being a mother into my venture by creating ArtWeLove for Kids, a selection of kid-friendly art that's not kidding around.
This is how I’ve brought my own experience of being a mother into my venture.  It’s with Paloma, my now 2-year old daughter, that I’ve started thinking about ways to engage children with the arts at a young age. Art is a powerful way to foster creativity in children and also a great way to lift their spirits, as testified by the incredible work that an organization like RxArt does to bring contemporary fine art into children’s hospitals.

Very naturally, I found myself wondering what to put on the walls of my daughter’s bedroom, but I did not like the idea of using so-called “children’s art” that wasn’t going to last past Paloma’s 5th birthday. I began asking myself why should I settle for this when I work with leading contemporary artists to produce affordable limited editions of their work that could last a lifetime? As it turns out, many of these world-renowned artists are parents, too, and have produced engaging, vibrant, and imaginative art with their little ones in mind.

So I began working with some of our artists to select from our collection those prints that would stimulate the brains of little ones, like high-contrast, colorful pieces (especially important for infant brain development), abstract pieces, and illustrations that could provide the backdrop to engaging activities with my daughter.

It was really fun to discover Paloma was really into abstract and conceptual imageries early on, and then started turning to more representational and illustration pieces when she hit two and could start telling herself stories.
The best part is that these editions are all collectible items: exclusive, numbered, paired with a certificate of authenticity. So while I’m decorating my child’s bedroom without breaking the bank, I’m also building a small collection of prints by leading artists for my children that will only appreciate over time. Like good wine, it will all age well, and I can rotate some of these prints in other parts of my home too, because while they work really well for children, they also work as masterpieces all around.  

Last but not least, most of our prints are made with fade-resistant, archival-quality ink and are printed on paper made from tree-free cotton linters salvaged from the textile industry. Because collecting art should also be a responsible and sustainable human activity.

I hope you will enjoy our selection of exclusive photographs and illustrations, and that they provide a vibrant, imaginative way for you and your children to explore story-telling and discover forms and colors.

7 comments:

Katy said...

Growing up, my mother always had museum pieces hanging in our living room (on a school teachers salary???). This was possible because the museum had a rental program. Laurence has made it possible for every budget to afford unique art from talented artist.

Ethan said...

Very cool! Kudos to Laurence and ArtWeLove. The ability to appreciate art is what gives us all a soul.

LPP said...

That's wonderful, Children are never too young to have an opinion or passion, and art allows them a venue for their own interpretation! Thanks for a fabulous resource!

Heather said...

Our nieces and nephews love the studio tours! So many kids are involved in graphics, games and on-line visual content. Hearing these artists present their own work is an inspiration! Another important outlet for finding their own voice.

Little Pickle Press said...

I love the respect that Art We Love demonstrates towards children. Sign up to receive the Company's newsletter, and receive $5 off your first purchase: http://shop.artwelove.com/welcome. Thanks for your wonderful post, Laurence.

Jasmine Saldate said...

That is wonderful. I also love the idea of children's art being framed and hung, lots of color and abstract.

Allison said...

Being a Musem Educator myself, I'm impressed that someone actually thought of turning this idea into a business! I think it's marvelous..yes I know several artists who are also parents, it would be nice to spread the word.

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